WHERE IT ALL BEGAN

Jewelry born between the Mediterranean Sea and a lifelong passion for the ocean.

What started in a small Sicilian village became a growing international jewelry brand inspired by waves, sunlight, memories and the timeless beauty of the sea.

We grew up surrounded by the sea.

We were raised in a small village in Sicily, where the ocean was never just a landscape. It was part of everyday life.

Long before I Segreti del Mare existed, we spent our days learning traditional jewelry craftsmanship inside a tiny local workshop, surrounded by metals, gemstones and endless curiosity.

Even back then, the sea was already shaping everything we loved:

Changing reflections, imperfect waves, salty light at sunset and the calm feeling only the ocean can give.

Over time, we learned how to transform those emotions into small pieces meant to be worn every day.

Then we discovered Japan

We were raised in a small village in Sicily, where the ocean was never just a landscape. It was part of everyday life.

Long before I Segreti del Mare existed, we spent our days learning traditional jewelry craftsmanship inside a tiny local workshop, surrounded by metals, gemstones and endless curiosity.

Even back then, the sea was already shaping everything we loved:

changing reflections, imperfect waves, salty light at sunset and the calm feeling only the ocean can give.

Over time, we learned how to transform those emotions into small pieces meant to be worn every day.

Started a handmade artisan shop

Using our savings, we slowly began creating small sea-inspired collections, each piece carrying its own story and emotion.

At first, we couldn’t afford a physical boutique.

So we packed our jewelry into small boxes and started traveling across Sicily, attending local artisan fairs and seaside markets.

We met incredible people, listened to stories, shared memories and discovered that many others felt the same emotional connection to the sea.

Those moments became the soul of our brand.

What happened next surprised even us.

After more than 40 years of passion for jewelry craftsmanship, we finally decided to bring our creations online.

What started as a small Italian project quickly grew into a worldwide community of women who connected with our story, our colors and the emotions behind every piece.

Over the past year alone, tens of thousands of customers discovered I Segreti del Mare.

Our Summer 2025 collections exceeded every expectation, with multiple designs selling out completely during the season.

Today, our jewelry reaches customers across Italy, the United Kingdom, Germany, the United States and many other countries around the world.

And honestly, we still find it hard to believe sometimes.

Over 9.000 Orders and verified review

We know that trust matters.

Especially online.

That’s why every review, every customer photo and every shared story means so much to us.

Today, I Segreti del Mare proudly holds a 4.6 Trustpilot rating with a good number of verified reviews from customers who discovered a little piece of the sea through our jewelry.

Many describe our pieces as emotional keepsakes:

Reminders of summer memories, special places, loved ones and peaceful moments by the ocean.

Seeing those stories every day is still the most beautiful part of what we do.

Our Italians customer says:

4.6
Based on 360+ reviews
13 March 2026

The jewelry is exactly as pictured and…

The jewelry is exactly as pictured and described. The staff is kind and helpful. I'm very satisfied and recommend it.
Barbara
27 April 2026

BRIGHT PENDANTS

I bought two pieces of jewelry as gifts for my girlfriend, and they're even more beautiful than in the photos. The colors are vibrant and bright, and they're exactly what I was looking for. I'll definitely be buying from I SEGRETI DEL MARE again. Thanks again.
Francesco Paleari Pale
29 April 2026

Excellent artisan jewelry

I purchased some jewelry—two rings, the wave pendant necklace, and some earrings—and they are exactly like in the photos: well-crafted, enameled, and very striking! I also received two free bracelets as a gift, one with a starfish and one with a seahorse featuring blue crystals. Truly beautiful craftsmanship, perfect as a gift or to keep for yourself, and they arrived in very cute and elegant little boxes. Customer service was very kind and the prices are great. Just not so short the delivery from the purchase, but acceptable and because it is artisan jewelry
Daniela

Every color starts with the sea

Our collections are inspired by real ocean tones, reflections and textures.

Many pieces go through multiple finishing stages before becoming part of a final collection.

Some colors require hours of testing and hand-finishing to recreate the exact feeling we want:

the glow of Mediterranean water at sunset,

the foam of a wave,

the reflections of sunlight on the sea.

We produce many creation in limited quantities to preserve the uniqueness and emotional value behind every design.

Giving something back to the ocean.

The sea has inspired every part of our journey.

Supporting ocean conservation projects felt like the most natural thing we could do.

Today, 5% of our profits helps support initiatives focused on protecting marine ecosystems and ocean life.

Because the ocean has given us inspiration for a lifetime.

And we believe it deserves something in return.

And this is only the beginning.

Summer 2026 is already shaping up to become our biggest season yet.

New collections, new ocean-inspired colors and new stories are already being created behind the scenes.

What started as a dream in a small Sicilian village has now become a growing international community connected by one shared feeling:

carrying a fragment of the sea, everywhere.

Bring the ocean with you.

Discover the collections inspired by waves, sunlight and the timeless beauty of the sea.

Shop the collection Explore Best Sellers
1983
Learning traditional jewelry craftsmanship in Sicily
1987
Journey through Japan and discovery of ocean symbolism
1997
Traveling across Sicily with handmade collections
2025
Italian online store and viral summer collection.
2026
Growing worldwide community